Your Beauty Blog

Ishimmer Lashes || My Journey From Mink to Silk

ishimmer lashes
As most of you know it took me almost 1-2 years to be able to design ishimmer’s eyelash collection that was made out of cruelty free mink lashes. My reason behind the lash collection and the whole brand was because I never found eyelashes that did not irritate my eyes or felt heavy on the lids and so I never wore eyelashes before. When I was able to design weightless lashes, things changed for me. I love wearing eyelashes now. It’s literally the lipstick for the eyes.

I never cared about the way the lashes looked on the eye, my main focus was how much they weighed and how soft the band was on the eye and that they can be worn by everyone, all ages. I mean, my grandmother wears my lashes and she has really sensitive eyes. She loves them.

Anyways, ever since I moved to London I began working on my brand differently. My view on things changed. There are so many things coming up that I wish I can share with you, but for now watch this space…

Moving to London for me was starting from scratch again, building my brand again and meeting new incredible people. So I decided to relaunch Ishimmer differently.


ishimmer lashes


In October I started experimenting with silk, see there’s a taboo with silk lashes that they tend to feel heavy because the hair itself is thicker than the mink. That was my struggle, I worked for months trying to change all the mink lashes to silk without compromising our known quality and weight.

At some point I was just going to give up the whole idea of moving to Silk Eyelashes. After back and forth samples and trials, I was able to shift our whole collection to 100% handmade Silk Eyelashes while maintain our quality and weight.

The lashes still feel extremely weightless, the band is much thinner and softer now, the curl of the lashes lasts much longer and for the first time our silk lashes blend so naturally with your eyelashes. Mission accomplished. Our Silk lashes now may even be lighter than our previous mink collection.


ishimmer lashes


So why Silk? I was inspired by the way silk is obtained. The process of silk production is called sericulture. The best-known silkis obtained from the cocoons and that’s what my new eyelash collection will be made of. The evolution of the protein fibres in the cocoon to be extracted and then spinned to form silk is what resembles the evolution and relaunch of Ishimmer Lashes. The stage of which the cocoon forms into silk inspired me for the re-launch, the energy put into the change and joining the movement towards an animal friendly brand.

Ishimmer Lash designs are all designed by me, with my team we are able to transform these designs into eyelashes.

There so much to come for my brand and I wish I can share more. But for now, it’s been a tough journey but looking at the lashes now and feeling them on, just makes me feel great that I was able to fill that market gap and break the taboo of Silk Eyelashes. That’s what Ishimmer is all about – Re defining False Lashes.

Your Beauty Blog

Product Review: Hourglass Veil Retouching Fluid!

hourglass concealer
If you are looking for an oil-free product that doubles as a concealer and highlighter then look no further!  HOURGLASS Veil Retouching Fluid is the answer. A weightless formula that includes essential ingredients such as hyaluronic acid, plant extracts and grapefruit extract; Hourglass Veil Retouching Fluid is not defined as a concealer since it does not give you the long-lasting heavy coverage of usual concealers; I however do consider it as a concealer. I personally use it as a concealer as well as a highlighter. You may be wondering why? Simply because it is a lightweight, oil-free formula that covers up imperfections and lights up the face. The beauty of this product is that it can either be applied directly on your skin or on top of your makeup. And guess what? This will not ruin your makeup; in fact, as the name implies, it is made to veil, so you can use it at the beginning of your makeup routine or at the end of it and it won’t make much difference. The best part is? You can use it to clean up your under eye area after applying eye shadow or you can even use it to fix your eyeliner.


hourglass concealer


HOURGLASS Veil Retouching Fluid is available in six shades; it is made to work with all skin colors and tones. When you are testing out the product make sure to wait a few seconds for the product to ‘sit’ and for the shade to adjust to your own skin tone. At first it may seem that the shade picked for you by the person at the counter will not match your colouring, but somehow it just magically fits your skin color. I personally use the shade (Natural), it is a shade that is half a degree lighter than my skin color. In addition to using it as a concealer and a highlighter; I also love to use it around my eyebrows to give them definition.

My favorite thing about this product is that it does not CAKE nor FLAKE. You can apply it on top of your makeup and even on top of your setting powder and it will still look and feel seamless;  it is THAT easy. When you are on the go you can just re-apply it to revive your makeup, or just apply it on it’s own for a no-makeup look that brightens your whole face. It has such a perfect light finish and instant radiance. I swear this product is multifunctional. It is simply DIVINE.


hourglass concealer

Your Beauty Blog

Winter Must Do & Have

There is no guide to follow with winter makeup, but you know what I think of whenever I apply makeup during the day, the face you get when you’re out skiing, or the color reflections of sitting in a dark room with dim lights and candles.

These two scenarios help me choose the products for winter.

  • Lots and lots of moisturizer: with this dry cold your lips need to be x10000 more hydrated. You don’t have to wait until they are all chapped and dry to start taking care of them.

Here’s what I do, scrub. Mix some honey, coconut oil and some brown sugar in a bowl. Just a tiny amount of each, maybe more brown sugar than the rest and apply it on a tooth brush or your finger then scrub scrub (if you have any allergies, ignore this and just buy a regular lip scrub off the shelf.

Ex. Frank Body’s lip scrub, Burt Bees Scrub and you can even use an exfoliator. Whatever you need.8c865f66-76ba-4ad2-a3df-46c37d0d83f9

Next, keep the hydration. Always carry your lip balm with you, (I use Drunk Elephant Lippe balm, and Burts Bees) and even Amina’s skincare (eye roll).

You need to keep the lips hydrated for the darker shades of lipsticks.



  • Foundation & Oil – if you know me, you know I am a fan of taking care of your skin while applying makeup. The trick is, hydration. Choose a foundation that goes well with your skin type, mine for example is Giorgio Aramni (Maestro foundation when I want barely any coverage) and Luminious Silk (medium to full coverage), the foundation is so light and airy. But even with that,s_5ba2951f95199614981c37a7I love adding a few drops of Farsali Oil (Unicorn Essence or the Gold Elixir) to my foundation. Mixing both, gives me the perfect hydrated base to start my makeup.

P.S sometimes you might have to change the shade of your foundation to a lighter one, please don’t wear foundation that is 4-6 shades darker than your skin, it’s not meant to make you look darker. Summer you can go to 1-2 shades darker than your skin, winter. Just go with your shade.


  • Lipstick, yes. Colors: Switch up the shades. You can keep your bright lipsticks for spring and bring out some nudes and darker shades. You don’t have to go dark if you don’t want too. Just drop any bright color that isn’t red. I love mixing lipsticks, it’s my favorite, and most of all I love mixing lip liners with lipsticks. My liners are usually darker than the shade of lipstick. I usually apply lipstick first, then the lip liner just so it is defined correctly. I mostly use liquid lipsticks apart from Charlotte Tilburys matte lipsticks so if I apply the lipliner before the liquid lipstick the definition of my lips usually disappears. It’s just easier this way, apply your lipstick shade then your lip liner then reapply the lipstick in the middle of your lips. And blend with a lip brush.


Makeup always helps me express myself, my mood, my character. So playing with colors between seasons is the best. Playing with looks is even better. Stir it up a bit.

Extra Tip: if you’re going for a subtle lip and shadow color then you can add some blush to for rosy cheek look you get when you are skiing or out in the cold. Or bronzer with some highlighter. Otherwise, if you’re going for either a bold lip or eye look, minimalize the makeup on your cheeks, yes off course contour and conceal, but minimalize the bronzer and up your highlighting game.

It’s all about the right balance, there is no proper way to go with this, just don’t over do it. As long as you feel good about your look, then you got it xxx



Your Beauty Blog

Primer Tricks

  • pink-green-and-lilac-primersTinted Formulas: light pink primers can add a glow. Lilac shades brighten sallow skin, and green formulas neutralize redness.
  • Don’t Pile Up: When you overload on primer, it piles under your foundation, instead a small drop will rub into the skin for even coverage.
  • Pat your Eyes: Pat around the eyes and on the lids, primer acts as a three-in-one. It prevents makeup from smudging by absorbing oils, it softens, and it counteracts redness.
  • **TIP: To set your makeup, follow this order: primer, liquid foundation or tinted moisturizer, translucent powder. Without a dusting a powder, the water in your makeup and the silicones in most primers repel each other.

    Your Beauty Blog

    Review: Gisou Honey Infused Hair Oil – by Negin Mirsalehi

    Gisou Honey Infused Hair Oil
    I think it is safe to say that I’ve found a new addiction! I’ve been using Negin Mirsalehi’s Gisou Honey Infused Hair Oil for about 5 months now. I’ve restrained myself from writing my review about it until I gave it enough time to really try it out. I surely wasn’t disappointed. It was the answer to all my hair woes and beyond.

    Being a beauty enthusiast meant that I had my own hair oil recipes that I would lovingly mix up to target all my hair concerns. Despite that, my hair went crazy upon my move to London. I was suffering from insanely dry hair and lots of hair fall due to the change in environment. Thus I decided to give Gisou Honey Infused Hair Oil a try. Not only does it come in an exquisite package which you can proudly display on your dresser; it is made with natural oils and ingredients and I’m positive that just like myself you all have a weakness for natures’ bounty.


    Gisou Honey Infused Hair Oil


    This product is incredibly versatile and it can be used in a myriad of ways. I have devised my own routine for using this oil as follows:

    1. Bedtime: I dispense 2 drops in the palms of my hands, rub my hands together and then apply it to my hair; scalp to roots going downwards.
    2. Hair Mask: I also use it as a hair mask following the same method as above but using more of the product. Don’t worry if your hair feels greasy, you will notice how amazing it will feel after you shower it off in the morning.
    3. Wet Hair: When my hair is wet after my shower, I dispense one drop to the palms of my hands and I distribute it evenly to the hair ends only.
    4. Before Styling: I also use the oil on dry hair before using a straightening or a curling iron. I dispense less than a drop to the palms of my hands and apply it to the tips of my hair. You can also apply a bit to the roots going down to the ends if you feel that you hair needs the extra hydration.

    I noticed a big difference in my hair after I started using Gisou Hair Oil. It definitely feels a lot more hydrated; it has grown longer, it looks shinier, and the general health of my hair has improved. I can finally rest assured that my hair is being protected from all the environmental elements here in London.

    The oil is super dense that a single drop of the oil can work your entire hair. This means the product can last you for a whole year which in turn means that the price is quite reasonable when you consider the amount of time the product will serve you.

    I love love love this oil; it has become an integral part of my beauty routine. I even ordered the Propolis Infused Texturing Wave Spray…. it’s on its way!!

    Thumbs up Negin


    Your Beauty Blog

    Lip Fillers. My Experience

    Let’s talk lip fillers.

    I was so curious to find out how my lips would look like, I always traced my lips with a lipliner but it doesn’t really do the trick.

    I went behind my parents back and decided to get lip fillers, the first time I did it we put a very little amount so it’s not noticeable and because I was scared to ruin my lips. Then it became a routine,  I kept going every 2-3 months to put a little bit more and that’s when my parents noticed and told me I did not look my-self, but again I didn’t listen.

    Up until two years ago which was the last time I had lip fillers I over did it, my lips were insane (not too much, but it was a lot for me) my friends said it looked natural and somehow it did but it wasn’t me when I smiled. I still think it looked good but looking at how my lips are now, I won’t go back.


    It was painful, but I can tolerate pain. The first day was fine but I wasn’t allowed to have anything warm. The swelling the next few days from what I can remember was not too much, but again every person is different than the other. I heard from others that they’re lips were too swollen.

    You must be wondering why is this post about lip fillers?

    I wanted to share with you my experience that back then I liked it, but looking back now I wouldn’t do it. The last time I got fillers was two years ago, and when my wedding was this year it gave me a reason to really not play with my lips because even if you think they look good, it’s not you. Something will change.

    I am not against it, if you want to do a tiny amount that’s fine, but it never stops at that. The only thing I do now is Lip Contouring. I do it once every 12 months.

    Lip Contouring also uses the derma fillers but not on the lips, around them. It hurts way more than lip fillers, but it keeps it natural and removes the curiosity or the urge of having bigger lips. It’s a series of multiple injections along the lip border outline. It enhances your natural lip line and it accentuates your natural lips without adding any fillers inside your lips.

    03D438F0-65AA-44AC-A59C-DAE11A195979Don’t get me wrong I am not advertising lip contouring either, just sharing my experience of the lip fillers, and what I do now instead.

    When I was asked if I had my lips done, I never lied. I would say yes and where I went to get them, before I was so hyped up about it that I thought it was the most amazing thing, it’s not. I won’t do it again, not because of any side effects but because it took away a part of who I am.




    Your Beauty Blog

    Baby Johnson Cleans your Makeup Brushes

    IMG_5365Cleaning your makeup brushes on a regular basis is an absolute must for many reasons.  After multiple uses, bristles begin to build up with residual makeup, which makes them less effective when it comes to application and they become a home for bacteria that will irritate your skin and cause breakouts.

    Professional makeup artists usually clean their brushes after every use, but for us at-home users, every week is a good time, but again it depends on often you use them.

    • Step 1 You’ll need Baby Johnson and a fresh towel to lay the brushes on to dry. .
    • Step 2 Add Baby Johnson on to a surface , run your brush’s tip under lukewarm water and gently swirl the brush tip of a surface (a bowl). Tip: Never turn brushes up vertically — make sure they’re always facing downward — otherwise, water will weaken the glue that holds the bristles together.
    • Step 3 Once all the residue is completely gone, set your brush flat on the towel to dry.

    Instead of using a bowl or the surface of my sink I’ve been using the Cleaning Mat by Sigma Beauty. I love it because it has 7 different textures to remove everything off your makeup brush without damaging the brush.


    Your Beauty Blog

    Smarter Ways to Wear Makeup…

    You wake up every morning and wear the same makeup you’ve been wearing for years, same routine? Well, save time and energy to wear makeup the smarter way, it’s easier than you think.


    • Prep the Skin:
      Preparing the skin is a must before you apply any type of foundation. This means starting with a light moisturizer with SPF and primer, Apply moisturizer first and allow it to set a minute, then apply primer. Taking these steps prior to foundation will ensure your skin is both protected, moisturized and smoother with less visible pores and fine lines.
    • Translucent Powder:
      Translucent pressed powder is the great equalizer if you’ve applied too much eyeshadow or blush. Blend away a bit of the excess and pat on some translucent powder.
    • Order:
      Apply lipstick first and then add your lip liner. Once lipstick is applied you can see exactly where you need the lip liner. Moreover applying eyeshadow first before foundation can be a great clean up time saver.
    • Blending:
      Blend the shadow on your lids right into the liner, no one will be able to tell where the eye shadow ends and the line begins, so the liner will look perfect. Also make sure you blend the foundation really well. My favourite blending product is the Beauty Blender, it leaves no residue.
    • Perfect lips:
      Use a colorless lip pencil prior to lipstick or lip liner application. This will reduce appearance of any fine lines around lips! Try using lip liner as your lip color, too. Line outer lips and fill in with same color.
    Your Beauty Blog

    Apples? Cheekbones?

    gleeful-mac-blush-02Sometimes it’s quite confusing to know where to apply the blush to achieve the look you want, here are two simple ways:

    – For APPLE like blush:- Smile in the mirror so your apples pop out. Hold the smile while you brush the blush along. Try not to get too close to your nose.

    – For CHEEKBONES blush:- Suck in your cheeks so your cheekbones pop out. Move the blush along the top side of it. Try not get too close to your eyes.

    I use the Charlotte Tilbury Blush, it’s so pigmented and gives me the subtle pinkish color that works so naturally with my makeup.


    Your Beauty Blog

    Clump the Lashes

    Sometimes I love the idea of makeup being a little bit messy. Mascara is the best cosmetic to achieve this look.

    For this look, apply multiple coats of mascara, deliberately clumping the lashes together and tapping the skin under the lower lashes with the end of the wand. Careful though you don’t want to be too messy too.


    Products used for this look:

    Tom Ford Eye Color Quad in Cocoa Mirage ( two matte shades)

     Tom Ford Extreme Mascara in Raven 

    Tom Ford Brow Sculptor in Espresso,

    Tom Ford Shade & Illuminate in Intensity 2 (used as contour and highlight),

    Tom Ford Cheek Color in Savage,

    Tom Ford Lipstick in Nude Vanille,

    Tom Ford Concealing Pen in Medium,

    Tom Ford Traceless Foundation in Natural.